Why We Invested In Dub
May 1, 2025
We’re excited to announce our Series A investment in Dub, the first regulated copy-trading platform with the potential to reshape how people, especially younger, first-time investors, learn about investing and allocate capital. This is a company that aligns with where we believe the world is going, not where it’s been, and I am excited to join its board.
When most people think of investing, they imagine high-net-worth individuals, scenes from Wall Street, and institutions with privileged access. For decades, that’s how the system worked. If you wanted to make smart financial decisions, you either had to know what you were doing or know someone who did.
The traditional investing industry is dominated by massive mutual funds and ETFs. Firms like BlackRock and Vanguard manage trillions of dollars on behalf of millions of people. They are the default. Most people don't have the tools, knowledge, or access to compete—so they outsource the decisions to those who do.
Dub flips the model. It lets anyone copy the trades of proven hedge fund managers, top investors, and even public figures like politicians who are good stock pickers in real time. It’s taking something that was once reserved for the top 1% and making it available to everyone. We’ve seen this movie before: Robinhood made trading free. Stripe made payments easy. Dub is making financial expertise accessible.
Dub is building a new kind of asset manager—one that’s powered by people. Anyone with real skill can build a following and monetize their performance. Instead of centralized gatekeepers allocating capital behind closed doors, we get a marketplace of investors, all competing to prove their worth. It’s the same pattern we’ve seen in other categories with our prior investments. Airbnb turned homeowners into hoteliers. TikTok and Musical.ly turned everyday users into viral creators. Dub is doing the same for investing.
What makes Dub smart is how it serves both sides of the market.
For newer or non-active investors, Dub offers a simple path. Don’t pick stocks. Pick great investors. Follow the people you trust. Let them help you navigate the noise. Like Steven, we are seeing a new wave of individual investors following ideas and not just P/E ratios and trading momentum graphs. For more active traders, it’s a platform to learn, engage, and build an audience. Every trade comes with the creator’s thesis. It’s not just execution—it’s education built into the core experience.
This dual approach creates real staying power. And like any great consumer platform, there’s a viral loop built in. As with the early days of Musical.ly and TikTok, a breakout creator can emerge and build a following overnight, but in a meritocratic way based on their trades. As these creators continue to grow on the platform and gain recognition, they draw others in. The more people engage, the stronger the network becomes. Over time, Dub has the opportunity to evolve into a financial super-app—a destination for education, access, and financial empowerment.
At 22, Steven Wang is a second-time founder who has been building companies since grade school. I first met Steven when I reached out through a cold LinkedIn DM after seeing some of his content about investing. I was struck by his clarity, his confidence, and the size of the problem he was trying to solve. An entrepreneur at heart, he sold his first product, a paper crane, for $1 in first grade, dropped out of high school to start a VR edtech company (which was acquired), worked at Apple, enrolled at Harvard, and dropped out again to build Dub.
What stands out most isn’t the resume but the way he thinks. Steven understands users. He understands regulation. And he understands how to recruit a world-class team. His leadership team includes seasoned operators who’ve helped scale public companies. They’re all in, and it shows.
Dub has already crossed 1 million downloads, with strong early retention and a growing base of creators. The future of investing won’t be run by a few big financial services firms in Midtown or Downtown. It will be distributed, real-time, and community-powered. Dub is building the rails to make that happen. My colleagues at Notable and I are proud to be leading this round and excited to partner with Steven and the team for what’s next.
