2024 Year In Review

A Transformative Year for Notable Capital

As we reflect on an incredible year, we are filled with gratitude and pride—not only because of the remarkable progress our portfolio companies have achieved but also because 2024 marked our first year as Notable Capital. We are deeply gratified by the strong reception Notable has received within the startup ecosystem, among founders, and within our LP community. This milestone has been made possible due to the unwavering support of our many ecosystem partners and founders, whose trust and collaboration have shaped our journey so far and continue to fuel our ambitions for the future.

The name Notable reflects what we stand for: “worthy of attention or notice; remarkable.” We chose this name to represent the founders we invest with, the ideas they pursue, and the remarkable companies they build. Additionally our LPs champion notable and important causes that we’re proud to support. This guiding principle has been central to everything we do as we continue to focus on shaping the next generation of industry-defining businesses.

In a year marked by challenges in the macro-environment, we have been inspired by the momentum of our portfolio companies and the progress they continue to make. Over the past year, we invested over $80M in follow-on funding across 17 companies in the Notable portfolio. We celebrated key milestones including the IPO of Ibotta (NYSE: IBTA), and announced acquisitions including HashiCorp’s acquisition by IBM, Gem’s acquisition by Wiz, and Cacheflow’s acquisition by Hubspot. Alongside these successes, we continued to partner with visionary entrepreneurs to make new investments, including Patronus AI at the forefront of AI evaluation models, LocalStack, which creates local cloud environments for developers, Parafin, which is revolutionizing the future of financial services by offering embedded solutions for merchants, and eight other new investments, six of which have not yet been announced.

Our dedication to shaping the next generation of global entrepreneurs pursuing world-changing ideas remains at the heart of our mission. Across our investment and platform teams, we worked closely alongside our portfolio companies as they built solutions to tackle the most pressing problems of today while creating a future we all want to see. 

Looking ahead, we are excited to share more announcements as we continue empowering founders and scaling companies that are changing the world. Together, we’re building a future that is impactful, inclusive, and inspiring.

Impact at a Glance

11

New Investments

5

Notable Exits

TOP FOCUS AREAS

Cloud Infrastructure
AI
Cyber Security
Fintech
Commerce
GLOBAL REACH
United States, Israel, Europe, and Select Go-Global Markets

NEW INVESTMENTS

Building safety tools to detect and prevent AI-driven security threats to ensure responsible AI adoption.

Transforming B2B payments with online transactions, flexible terms, and automated Order-to-Cash processes for wholesalers, platforms, and marketplaces.

Accelerating cloud development with a local testing platform for seamless AWS application building.

Redefining wellness with bold, functional beverages that make healthy living accessible and inclusive.

Empowering small businesses with embedded financial solutions to drive growth and resilience.

UNANNOUNCED

  • Seed investment in the security operations space
  • Seed investment in the application security space
  • Series A investment in the identity and access management space
  • Series A investment in the AI-enabled omni-retail commerce space
  • Series B investment in the infrastructure for generative AI media space
  • Series B investment the in AI-powered workflow automation space

Portfolio Highlights

Notable Exits

acquired for $7.7B by

IPO-ed on NYSE at $2.7B valuation

acquired for $350M by

acquired by

acquired by

This first year as Notable Capital has been about more than achievements—it’s been about laying the foundation for the future. We’re proud of what we’ve accomplished and even more energized by what’s to come. To our LPs, founders, and friends, thank you for your partnership.